As you know, Skål International USA has started to follow a PR strategy as of 2016 with the introduction of the new website and a series of press releases. The ultimate goal is to increase the visibility and relevancy of Skål International in the United States.
The goal with the new website was to make it a resource not only for Skål USA members but for the entire travel & tourism industry. The Industry Trends/Article of the Month section on the website has been added to serve this purpose. This section of the website will feature articles about industry trends and topics prepared and submitted by Skål USA members.
This month’s article is prepared by Skål International Atlanta Member Phelps Hope. The article is about Hospitality’s New Frontier: Cuba. Here is the direct link: http://skalusa.org/industry-trends-article-of-the-month/
If you would like your article to be featured on the Skål USA website please feel free to contact your Skål USA Executive Committee.
We hope you will enjoy this month’s article!
Have a great week!
Vice President of Administration
Skål International USA
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